I was tasked with creating a visually-driven campaign for Athletic Brewing Co., a non-alcoholic beer brand. Athletic's values, much like in the name, promote an active, healthy, and wellness-driven lifestyle. What sets Athletic apart from other non-alcoholic beer brands, is that it is not just meant to be a "substitute" for alcohol, but rather a healthier alternative, and is not made as much for nightlife environments, but rather outdoor sporty environments. 

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Going off of Athletic's brand identity and values, I created these ad visuals to focus on an outdoor athletic activity, showing the athlete in the middle of the activity. Making the "action shot" the focal point speaks to Athletic's values. The tagline of "Bring your A game" is to speak to Athletic's target audience; those who don't want their athletic performances to be affected by alcohol, and can show up and perform as their best selves.